Customer and Product development as a means to product/market fit.
After what I think was the seminal thesis on product/market fit by Marc Andresson, lots of other prominent bloggers have taken up the mantle and continued to develop the theory and provide practical resources to entrepreneurs expounding on what it is, how to try and get it and how to know once you have it – these include most notably Steve Blank and Eric Reis.
Thanks to a Venture Hacks blog post I recently discovered Brant Cooper’s excellent blog Market by Numbers. He talks a lot about customer and product development as well as lean startup methodology. I recently completed dissected his blog reading all his posts. He provides a lot of food for thought and incredible insight.
If you dont have time to read everything, make sure you check out his post on how to find early adopters and his thoughts on product and customer development being complimentary iteration loops.
I have included his updated flow-chart on customer development below
Category: Customer Development, Entrepreneurship, Lean Startup, Product Development